Virtual Fashion Show: Balenciaga FW21

Due to COVID-19, the fashion label Balenciaga presented the new collection in an extraordinary and virtual way.

The fashion show was realised in the form of a video game. Players could travel through a futuristic world where avatars presented the collection. The video game was divided into five different levels or "zones" that players simply had to pass through by following a predefined path with glowing arrows.

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