FIFA Fan Festival Qatar 2022
Description
In November 2022, Qatar opened its doors for the FIFA Football World Cup and welcomed the global football fan community. It was a major sports event that the hosts wanted to enhance with an exceptional experience: the FIFA Fan Festival.
As a general service provider for design, planning, construction and implementation, fischerAppelt handled the development and realisation of the first FIFA Fan FestivalTM, which was designed to far exceed the traditional framework of a public viewing event.
As nearly all the stadiums were nearby and easy to get to by public transport, it brought together all international and local fans, as well as media. It was a central venue that combined football broadcasts, culinary delights, concerts, entertainment options and a wide variety of activities.
The uniqueness of the production lay in its sheer size, diversity and the endeavour to create such an extensive fan zone at all. It was a highly complex, large-scale event that had to be realised on a site without existing infrastructure. The media networking was through websites, social media and cross-media channels. The festival spanned 30 days with continuous operation throughout the World Cup and received a number of guests totalling around two million.