50 Years Of Marc Cain: Fashion Show

The fashion company Marc Cain celebrated its 50-year anniversary in 2023. The celebrations ran from September to November and included a specially created capsule collection, various stagings and cooperations. The highlight was an opulent fashion show under the motto “Summer Night’s Dream”.

At the company headquarters in Bodelshausen, an exclusive fashion show for the first time presented the new anniversary collection to the public. Among the prominent guests were Hollywood actress Diane Kruger and supermodel Karolína Kurková.

A glamorously staged ambience allowed the guests to immerse themselves in a consistent Leo world. The whole façade of the fashion marquee, as well as the idyllic garden estate, featured the typical Marc Cain Leo design. A light show incorporated the white exterior of the headquarters. A fantastical magic forest opened up for the guests in the marquee, where the 50-piece anniversary collection was presented on a 70-metre-long catwalk.

A livestream, along with “see now, buy now” events at the stores, extended the event to give customers worldwide the chance to experience the show and then shop directly. Apart from print and out-of-home measures, the anniversary was accompanied by the international social media campaign “50 years of Marc Cain with 50 influencers in 50 different looks” over a period of three months.