Instead of traditional anniversary celebrations with a stage program, companies today look for other formats that will stimulate interest in their particular topic area. An example of this is the case of the 10th anniversary of Trei Real Estate. The property business of the Tengelmann corporate group wanted to present the abstract product “real estate” to the 350 guests in an entertaining manner. In the interests of this, the concept of Matt Circus played with building site associations consistently and systematically, from the logo that was derived from building symbols to typical signal colors, barrier tape and construction scaffolding and the lifting platform as a rostrum.
The guests were able not only to experience the theme visually but also to explore it interactively at various stations. They therefore got to know employees from other branches at an audio station. Pictures of employees aged 10 years old hung on the profile mobile – an analogy to the anniversary – and provided entertaining information about what they wanted to become at the time and what they do
today. Theme islands combined current projects and film focuses with drinks and snacks. For example, in a supermarket scenario information was provided about trade and commercial real estate, projects were introduced with exhibited products such as a pyramid of tin cans, while at the same time drinks were served. The theme island “future” and its installation asked the opinions of guests who were to pin their answers to a wall. An unconventional concept with a love of detail that cast an amiable light on the host and what they have to offer.