After the initial broadcasting of the digital event “Accelerate Digital Now” by T-Systems in the year 2020, the format was continued and developed further also in 2021. On the 16th and 17th February 2021, under the conceptual supervision of PHOCUS BRAND CONTACT and the motto “Meet Your Future”, T-Systems discussed with international guests and industry experts about the digital future. Due to the stricter travel restrictions of the coronavirus pandemic, the sessions planned as live talks were partly already preproduced in Bonn and London, before merging them with the live sessions on the two event days as a homogeneous “live programme”.
For the live production, a traditional TV studio was consciously decided against, in favour of the future and innovation of Deutsche Telekom – the Design Gallery. The moderator Tim Feldner could therefore, for example, be immersed in continuously new networked living environments with just a few steps and therefore make the programme not only interesting in terms of content, but also visually varied and thematically suited. Apart from the comprehensive media networking, a special format was developed for the social media campaign: the “Walk & Talk” – a person of public interest, a city, a day. Tijen Onaran, Top Voice 2020 on LinkedIn and CEO of Global Digital Women, strolled through the urban setting, pursuing the key theme, meeting people, visiting old acquaintances, seeing interesting things happening and talking with experts about digital themes.