Adidas CTC FW Summit 2019

Dreinull
© Michal Adamovský
© Michal Adamovský
© Michal Adamovský
© Michal Adamovský
© Michal Adamovský
© Michal Adamovský

Description

There could hardly be a better venue to celebrate adidas’ and Rebook’s newest achievements than Feria Valencia.

After all, the 1500 participants had just spent four days, a spectacular laser opening, 14 breakout presentations and the event’s Open Source Arena, to unpack and explore the art and science of sports tech and fashion, digging into all the upcoming styles and products that adidas and Reebok are bringing to Europe next year.

So wrapping it up in Europe’s mothership of futuristic architecture, Valencia’s City of the Arts and Sciences, with the pool-party-turns-deep-dive Blur felt just about perfect.

Details

Agency
Dreinull
Client
Adidas
Year
2019
City
Valencia
Country
Spain

Categories

Industry
Fashion & Accessories
Location
Congress hall, Rented Location
Participants
+1.000
Topic
Encounter, Future, Learning
Type
Brand Activation, Brand Experience, Corporate Event, Employee Event