Adidas Originals FALCON at Bread&&Butter

Dreinull
© Leni Paperboats, Jana Theresa Lou
© Leni Paperboats, Jana Theresa Lou
© Leni Paperboats, Jana Theresa Lou
© Leni Paperboats, Jana Theresa Lou
© Leni Paperboats, Jana Theresa Lou
© Leni Paperboats, Jana Theresa Lou
© Leni Paperboats, Jana Theresa Lou
© Leni Paperboats, Jana Theresa Lou
© Leni Paperboats, Jana Theresa Lou
© Leni Paperboats, Jana Theresa Lou

Description

Welcome to the adidas Falcon tuning shop! Bread&&Butter 2018 gave DREINULL the opportunity to return with adidas. Return all the way to the 90s, that is.

With adidas Originals’ exclusive retro-new model Falcon showing the way, DREINULL unleashed a bold hot-pink-aqua-chrome extravaganza of female empowerment, including a flown 90s-vintage Merc’ in Falcon colors and a flying motorcycle Insta-op, with future-proof modes of engagement from nail art, to hair weaves, to piercings, all rounded off by an intimate performance by the Danish music phenom MØ.

Another highlight was the panel talk on Saturday, where category director of Originals footwear Slavka Jancikova, MØ, HYPEBAE editor Nav Gill and host Wana Limar talked about self-belief, female empowerment and their ‘90s style icons.

Details

Agency
Dreinull
Client
Adidas
Year
2018
City
Berlin
Country
Germany

Categories

Industry
Fashion & Accessories
Location
Fair Hall
Topic
History, Influencer, Music, Scenography
Type
Booth, Brand Experience