Adidas Summit SS20

DREINULL really went all in for their 9th collaboration with adidas on their SMM – this time in Berlin.

The 1,500 attendees, gathering together for the 4-day event, were treated to uniquely impressive settings at STATION Berlin, Verti Music Hall, Kühlhaus and a great party at Prince Charles, an area covering a total of more than 26,000 qm2.

Special guests included Victoria Beckham, who presented her collaboration with Reebok, and the one and only, iconic rap group RUN DMC, who came to Berlin for the first ever (!) as part of the #superstarfamily to celebrate the 50th anniversary of the adidas Superstar – a shoe that is just as iconic as they are!