“Adidas Tubular Gallery” Launch Event and Pop-Up Store

Dreinull
© Marcus Zumbansen
© Marcus Zumbansen
© Marcus Zumbansen
© Marcus Zumbansen
© Marcus Zumbansen
© Marcus Zumbansen
© Marcus Zumbansen

Description

With the adidas Tubular, Originals presents a new must-have for the urban street hound. For the launch event during the Berlin Fashion Week, DREINULL designed a brutalism-style pop-up store on Torstrasse. And Boys Noize dropped in on the opening with a guerrilla gig on a truck.

Details

Agency
Dreinull
Client
Adidas
Year
2015
City
Berlin
Country
Germany

Categories

Industry
Fashion & Accessories
Location
Pop-Up, Rented Location
Topic
Music, Scenography
Type
Brand Activation, Brand Experience, Pop-Up