ALDI Nord at the DEICHBRAND Festival 2018

McCann, The Back Room

Description

For the most part, promotion campaigns serve the purpose of entertainment. Funny photo actions, a relaxed atmosphere with drinks or something similar. As unattractive as it sounds, with an useful offer you can inspire people as well – or maybe even more. For example, with a well-organized XXL pop-up discounter at a festival and a range specially tailored to the needs of visitors.

For example, Aldi Nord was in 2018 with a huge pop-up shop at the Deichbrand Festival. For one year, the discounter has prepared for its own record on this “record branch”. The 2,100 square meter store was serviced by 200 employees for 65 hours and recorded 78,000 purchases. The aim was to inspire a younger target group for the brand, by offering the festival visitors a relief. Drinking something fast, eating or shopping a few ice cubes was no longer a problem.

With such a promotional promotion, perfect organization is the most important thing to really score. Long waiting times, chaos, wrong or missing products can quickly turn into the opposite. Among other things, Aldi Nord had permanently opened 16 cash registers to guarantee short waiting times. In addition to the festival days, 2,500 pallets of goods were also delivered.

(Editiorial text and project. Please contact us for change requests.)

Details

Agencies
McCann
The Back Room
Client
Aldi Nord
Year
2018
City
Cuxhaven
Country
Germany

Categories

Industry
Retail
Location
Festival, Pop-Up
Participants
+15.000
Topic
Music, Sales, Shopping
Type
Pop-Up, Promotion