Anniversary campaign: #MissionMiteinander (#MissionTogether) & 100 years of R+V

Onliveline
© Onliveline
© Onliveline
© Onliveline
© Onliveline
Published in the
Eventdesign Yearbook 2023/24
Book cover

Description

To mark its 100th anniversary, R+V initiated a year-long campaign and tour that focused on future-oriented content and actions: sustainability and support for sustainable projects.

#MissionMiteinander

The idea was not just to celebrate themselves, but to develop a relevant, Germany-wide campaign that discussed sustainability and supported sustainable projects. The result was an annual campaign called #MissionMiteinander.

With two Tiny Houses, a 5-month tour through Germany started in January 2022. During the tour, the participants met many experts in sustainability and searched for sustainable projects to support them with a total of 1.6 million euros at the end.

The mobile houses included cameras, audio, screens & streaming technology to directly distribute the content created. Weekly discussions with sustainability experts were streamed to social media channels over 5 months.

A platform collected all projects, presented them and invited R+V employees to vote for their favorite project. More than 1,000 projects were submitted, of which more than 300 met the criteria.

As a highlight of the tour, 100 days before the anniversary, a hybrid event between the two Tiny Houses was filmed and streamed to showcase the results of the project promotion.

Future Festival

The year ended with a two-day Future Festival. Over 100 speakers came together on 8 stages. Talks, interactive workshops and tutorials made up the program. Presenters came from both inside and outside the company. A cross-generational audience met live and digitally to discuss a more sustainable future. Of course, all funded projects as well as the Tiny Houses, which presented the discussions and projects of the tour, were not to be missed.

A specially created future study about the generations' ideas for the future in 2040 was presented as an exhibit as well as discussed on the stages.

Event for employees

After the year-long campaign and tour, all 16,000 R+V employees were invited for the first time - to a big event consisting of a street food festival, a specially created show, a musical star act and parties at three locations. Many employees were deliberately involved as presenters, storytellers, performers or as a large group.

Details

Agency
Onliveline
Client
R+V
Year
2022
Country
Germany
CI & graphics & platform:
Scholz & Volkmer
Social Media:
Ding Dong & iProspect
Operative agency future festival:
Manuscript
Concept framing program, operative agency & certificats anniversary event:
CT+C
Guest management:
U2D & Scherer Werbung
Tiny House design & construction:
StudioW
Video design:
Bildquadrat, Farhouse Media, Van de Space
Sounddesign:
Matt Flores & Qosono
Set- & lightingdesign anniversary event:
JC Hermann
Technical companies & planners:
PSS, Bildquadrat
Set Construction future festival:
Dugfem

Categories

Industry
Nonproductive Industries
Topic
CSR, Digital, Donation, Encounter, Family, Future, Interactive, Sustainability
Type
Brand Experience, Celebration, Jubilee, Pop-Up, Promotion, Public Experience, Road Trip, Virtual Experience