“Ant rally”: Promotion for WWF Germany

BBDO

Description

More than 500,000 participants demonstrated against tropical rainforest deforestation at Cologne Zoo from March 6 to 9, 2013. "Our home" and "Donate now" they stretched into the air. According to the agency, this attracted nearly 30,000 visitors to the zoo. Does it all sound a little strange? Rightly so, because it was ants demonstrating for their habitat and other endangered species, attracting people to the zoo and calling for donations.

An endearing promotion by BBDO Germany for the WWF that appealed to the empathy of us all and was awarded the Grand Prix for Good in Cannes, among other prizes.

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Details

Agency
BBDO
Client
WWF
Year
2013
City
Cologne
Country
Germany

Categories

Industry
Public Sector & NGO
Location
Visitor Center
Topic
Analog, Clever, Emotions, Nature, Sustainability
Type
Live Performance, Promotion, Public Relations Event