“Ant rally”: Promotion for WWF Germany
More than 500,000 participants demonstrated against tropical rainforest deforestation at Cologne Zoo from March 6 to 9, 2013. "Our home" and "Donate now" they stretched into the air. According to the agency, this attracted nearly 30,000 visitors to the zoo. Does it all sound a little strange? Rightly so, because it was ants demonstrating for their habitat and other endangered species, attracting people to the zoo and calling for donations.
An endearing promotion by BBDO Germany for the WWF that appealed to the empathy of us all and was awarded the Grand Prix for Good in Cannes, among other prizes.
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