Audi Dealer Meeting 2018

Mutabor, Schmidhuber
© Stefan Bösl
© Stefan Bösl
© Stefan Bösl

Description

At the Audi Dealer Meeting 2018, dealers and importers were to be given ample opportunity to experience the products, technology and new vehicles with all their facets. For the agency Schmidhuber, the guests‘ experience was a conceptual focus. The city of Vienna and Neusiedler See formed the setting for the total event, which spread over three weeks. Each two-day event started at the Driving Camp Pachfurth at Neusiedler See, where guests could get to know the latest vehicle models A6, Q8 and Audi Sport. Experts offered specialist information and the test track provided an opportunity to try out the driving experience.

For the follow-up gala dinner, the participants boarded a historical tram heading for the the Vienna Tramway Museum. Its spatial design took up the architecture of the building and presented it as a reinterpretation of Viennese classicism. Tradition and innovation were intended to communicate the values of the brand symbolically. The second day was to primarily serve exchanges between the guests
and Audi employees. A makers club was developed for this purpose that enabled intensive insights into the development of the vehicles. As the concluding highlight, a spectacular product show was delivered.

Details

Agencies
Mutabor
Schmidhuber
Client
Audi
Year
2018
City
Neusiedler See, Vienna
Country
Austria
Graphics
Designliga
Lighting
Four to One Lighting Design
Media
TFN
Decoration
Schmidhuber, Marbet
Catering
Kofler Company
Realization
A&A Expo International, MT Wijk bij Durstede

Categories

Industry
Automotive Industry
Location
Museum/Gallery, Rented Location
Topic
B2B, Encounter, Eventdesign Yearbook 2019/20, Learning
Type
Brand Activation, Corporate Event, Product Showcase