The Audi Dealer Meeting 2019 offered the more than 3500 Audi dealers and sales partners a fulminant programme: the world premiere of the Audi e-tron, a virtual journey into the future of the automobile industry glitzy evening events, as well as the opportunity to discover the Audi novelties. The concept developed by SCHMIDHUBER was in accordance with the motto: “Let’s shake up the World”. It made a mission of the future and sent the participants on a journey into other spheres.
A “space shuttle” was launched to distant worlds 18 times – each revolving around a future-orientated Audi theme. The staging was taken up systematically in every detail: from the architecture along with the media animation and show elements to the performers’ costumes. A futuristic voice-over accompanied the individual show elements to complete the illusion. The show itself integrated Audi’s innovation themes into the space trip by being narrated as missions to be accomplished. On the Circuito Ascari racetrack, guests were able to test drive the e-tron and R8 and attend an exhibition on Boxengasse. In addition, workshops and talks on e-tron topics were held in four forums of the Cosmodrome. After the finale, the Audi Sport Preview Show, a galadinner formed the transition to a big after-show party.