At the Capital Markets Meetings held by Bayer, the top management informs investors about the potential of the company. Due to the pandemic, it was not possible for these to take place live as usual, even though the company regards direct interaction as an important factor. The key task therefore consisted in transferring the personal atmosphere to a digital world. For onliveline, the location plays an important role in this: it must reflect the personality of the company. Their choice was therefore the Bayer Communication Center, a corporate brand space where it is possible to experience the umbrella brand and its products interactively
as modern, with a lot of warmth and personality.
Contrary to the idea of only using the space as a setting, Bayer decided instead to incorporate the whole area with its various corners and cubes, in order to give each member of the team an individual place for their presentations. This allowed the online public to explore the whole brand space. A moderator provided guidance from one point to another, accompanied by a movable camera. This created authentic, dynamic surroundings with collective movement that generated a familiar and personal feeling throughout the space.
The spectators could interact with each other and with the top management through an accompaying branded digital platform and experience all the content and presentations shown.