“Bedtime Stories”: Promotion and Service for Travelling Parents

Lufthansa and Kolle Rebbe developed a special service for traveling parents in 2015: With the "Bedtime Stories" installation, passengers at Frankfurt and Munich airports could send their children a bedtime story from afar.

In a speaker's booth, parents could choose a bedtime story, read and record it, and send it home to their children. A selection of different children's books was available to passengers for this purpose.

Alternatively, there were also pre-recorded stories that could be sent home as an audio book. In that case, however, they came with an individual bedtime wish and a photo of the parent on the cover. Some offers could also be used outside the airport via a microsite.

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