“Bedtime Stories”: Promotion and Service for Travelling Parents

Kolle Rebbe

Description

Lufthansa and Kolle Rebbe developed a special service for traveling parents in 2015: With the "Bedtime Stories" installation, passengers at Frankfurt and Munich airports could send their children a bedtime story from afar.

In a speaker's booth, parents could choose a bedtime story, read and record it, and send it home to their children. A selection of different children's books was available to passengers for this purpose.

Alternatively, there were also pre-recorded stories that could be sent home as an audio book. In that case, however, they came with an individual bedtime wish and a photo of the parent on the cover. Some offers could also be used outside the airport via a microsite.

(Editiorial text and project. Please contact us for change requests.)

Details

Agency
Kolle Rebbe
Client
Lufthansa
Year
2015
City
Frankfurt, Munich
Country
Germany

Categories

Industry
Transportation & Mobility
Location
Visitor Center
Topic
Children, Social Issues, Travel
Type
Brand Experience, Interactive Installation, Promotion