Motor Presse Stuttgart is one of the biggest special-interest media companies in Europe. Every year the readers of the magazine AUTO MOTOR UND SPORT vote for the best cars of the year and answer questions about mobility. The winners and results of the statistical analysis are announced to an international audience at a gala event.
This year, three months before the BEST CARS award, the concept was adapted to the circumstances of the global pandemic. An interactive scrollytelling website made up of various videos designed to maintain the entertainment character of an event is created – a virtual experience themed: “Like never before! An interactive experience!” For the first time, not only the professional audience of the automotive industry is reached via this medium, but also the readers of the magazine AUTO MOTOR UND SPORT.
The concept is clearly different from other virtual awards in its implementation. Instead of using stage motifs or filmed canvases, a completely new movie world is created: an atmospheric garage setting in which the editors-in-chief will present this year's winners. Since there is no live audience, the experience is completely independent of place and time.