Due to the pandemic, a product launch by beyerdynamic originally planned for a trade fair had to be rethought. Bruce B. and 0711 convinced the company to go ahead with a digital media event and developed an independent, virtual, 360-degree brand space. In the pre-event phase, about two weeks before the launch, it opened its digital gates with a countdown. However, the products and information still remained concealed and not visible.
At the end of the countdown, the CEO of beyerdynamic “appeared” as a holographic film and welcomed the digital guests. The subsequent reveal of the products was staged with the help of explosion animations and accompanied by more in-depth information.
The virtual product launch was available in three time zones at once, and the brand space with its products and contents was present for several weeks. The campaign presented not only the products but also the people behind them in person. The application was developed and realised on the basis of the agency’s own digital event platform MUNIS.