For HBO, Giant Spoon and Droga5 realised probably the most extraordinary blood donation campaign of all time. A blood donation staged as a "Game of Thrones" experience.
In cooperation with the American Red Cross, guests stepped into the shoes of the series characters who bled for the throne. A choir and orchestra honoured their sacrifice while they themselves knelt before the throne and were initiated into the army of the living.
The result: the number of first-time donors to the American Red Cross increased by 21%.
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