Blood Donation Campaign: “Bleed #ForTheThrone”

Droga5, Giant Spoon
© Screenshot

Description

For HBO, Giant Spoon and Droga5 realised probably the most extraordinary blood donation campaign of all time. A blood donation staged as a "Game of Thrones" experience.

In cooperation with the American Red Cross, guests stepped into the shoes of the series characters who bled for the throne. A choir and orchestra honoured their sacrifice while they themselves knelt before the throne and were initiated into the army of the living.

The result: the number of first-time donors to the American Red Cross increased by 21%.

(Editiorial text and project. Please contact us for change requests.)

Details

Agencies
Droga5
Giant Spoon
Client
HBO
Year
2019
Country
USA
Production Company
Second Child

Categories

Industry
Movies & Music
Location
Rented Location
Topic
Clever, Extraordinary Experience, Immersive, Social Issues
Type
Brand Experience, Public Experience, Public Relations Event