BMW: Pure & Crafted Festival

Dreinull
© Vanessa Blankenagel, Jörg Künstle, Coen van Tartwijk
© Vanessa Blankenagel, Jörg Künstle, Coen van Tartwijk
© Vanessa Blankenagel, Jörg Künstle, Coen van Tartwijk
© Vanessa Blankenagel, Jörg Künstle, Coen van Tartwijk
© Vanessa Blankenagel, Jörg Künstle, Coen van Tartwijk
© Vanessa Blankenagel, Jörg Künstle, Coen van Tartwijk
© Vanessa Blankenagel, Jörg Künstle, Coen van Tartwijk

Description

Although signs of the times are having it for the combustion engine, the motorcycle customizer scene still loves it with unyielding passion.
And also, as an antagonism to our world dedicated to digitization, the authenticity, the handmade and handcrafted, the traditional and genuine. Pure&Crafted is a festival for just that pure&crafted lifestyle relating to motorcyles, music and fashion.

After 3 years in Berlin and one year “on the road”, DREINULL has been asked to help and bring the format on the road, to Amsterdam, with 2000 enthusiastic visitors, Club Night, Wheels Area, General Store, Wall of Death, Rock and Punkrock, Kids Area und Food Court – a very contemporary event.

Details

Agency
Dreinull
Client
BMW Motorrad
Year
2019
City
Amsterdam
Country
Netherlands

Categories

Industry
Automotive
Location
Rented Location
Participants
+1.000
Topic
Design, Emotions, Encounter, Mobility, Music
Type
Brand Experience, Festival, Public Experience