BVG X Adidas The Ticket Shoe

Although using public transportation is good for the environment, it does not really have a really cool image. Some self proclaimed gangsters think, if it has to be, then fare dodging would give the whole thing more coolness. Instead of just increasing the punishments, controls and therefore the appeal, Berlin's public transport service (BVG) together with Jung von Matt and Adidas had another idea to tackle the problem: a limited sneacker with a BVG annual ticket!

(Editiorial text and project. Please contact us for change requests.)