BVG X Adidas The Ticket Shoe

Jung von Matt

Description

Although using public transportation is good for the environment, it does not really have a really cool image. Some self proclaimed gangsters think, if it has to be, then fare dodging would give the whole thing more coolness. Instead of just increasing the punishments, controls and therefore the appeal, Berlin’s public transport service (BVG) together with Jung von Matt and Adidas had another idea to tackle the problem: a limited sneacker with a BVG annual ticket!

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Details

Agency
Jung von Matt
Client
BVG
Year
2018
City
Berlin
Country
Germany

Categories

Industry
Fashion & Accessories, Transportation & Mobility
Topic
Public Transportation, Social Issues, Social Media
Type
Promotion