Cheer Up Stuttgart Initiative 2021

Designplus
© Designplus
© Designplus
Published in the
Eventdesign Yearbook 2022/23

Description

In order to highlight during the pandemic how important retailing, gastronomy, art and culture venues and all their protagonists are for our society, Designplus initiated an installation campaign. In June 2021, inflatable smileys up to three metres in size appeared in alternating locations, on shop windows or on public squares in the city centre of Stuttgart.

Similar to the rainbow symbol that spread solidarity and optimism worldwide during the first lockdown, the oversized smileys were intended to draw attention to the shops and localities that suffered particularly under lockdown measures. With a smile and constantly changing locations, they exuded courage, inspiration and a positive mood, whilst at the same time forging a connection to people with a wink and lightheartedness.

The campaign was broadcast on all the media channels of Designplus and the participating partners under the hashtag #cheerupstuttgart. Stickers and posters were distributed in the city alongside this. The journey of the smileys is set to continue in 2022.

Details

Agency
Designplus
Year
2021
City
Stuttgart
Country
Germany
Participants
ave anziehsachen; Bloody Colors Tattoo Studio; Café Kaiserbau, Condesa, Da Vinci Engineering, L. A. Signorina (Marienplatz); Jakob Conceptstore; Kallas; KLEINER DØNNER (Hairdresser); Landesmuseum Württemberg / Die Dürnitz (Altes Schloss); MR Design Studio; Optik Martin; Sattlerei; still thrifting | vintage shop; Studio HANS / vitra. by storeS; Werbewelt; ZÜBLIN car park / KULTUR KIOSK

Categories

Industry
Advertising & Marketing
Location
Open-Air, Public Space, Shop
Topic
Clever, Emotions, Oversized, Pandemic, Sculpture, Shopping
Type
Promotion