C:ONFERENCE 1.21 – Time To Transform

Software development is the driving topic in the mobility industry. For this reason, from now on the Volkswagen Group is consolidating the necessary competences in a new company named CARIAD SE. A symbolic framework was to be developed for the launch under the motto “Time to transform”, presenting the corporate design and the name. The content was designed to target the employees and their emotions.

MUTABOR designed an event at the Virtual Production Studio in the Hyperbowl in Munich. The new corporate design and the new name, together with 4000 employees, went live on the screens with a mix of virtual and real worlds. The event programme was enriched by augmented reality elements and included interactive components. A highlight: the employees had the possibility to enter their name via smartphone, which then appeared in the virtual space of the event for all to see and presented the employee as part of the CARIAD family.