“Creating New Dimensions” Miele at Milan Design Week 2018

Flora & Faunavisions, Wunderland Deutschland
© Marcus Nass for Wunderland
© Marcus Nass for Wunderland
© Marcus Nass for Wunderland

Description

At Fuori Salone Milan, Miele presented ‘Creating New Dimensions’, an immersive, walk-in and expansive 360° multimedia experience at Padiglione Visconti, showcasing their new cooking technologies.

An impressive 80 x 5 metre kinetic structure consisting of 730 mirror prisms formed a mesmerising infinity room as well as serving as a projection surface for motion design visuals developed for Miele by flora&fauanavisions. The high tech installation was precisely synchronised to create an immersive analogue-meets-digital experience.

The aim of the installation was to reach the diverse audience of the Milan Design Week, including professional audiences, opinion leaders, influencers, internal and external multipliers as well as the design-oriented public.

flora&fauanavisions designed and executed the dramaturgy, kinetic video and video production that took the visitors on a visual journey through this impressive space. Lead Agency: Wunderland Deutschland. Music: KlingKlangKlong.

Details

Agencies
Flora & Faunavisions
Wunderland Deutschland
Client
Miele
Year
2018
City
Milan
Country
Italy

Categories

Industry
Electronics & Technology, Household & Gardening
Location
Fair Hall, Rented Location
Topic
360°, Immersive, Mapping, Music, Scenography
Type
Brand Experience, Multimedia Installation, Spatial Installation