Creator Events – “CREATE! by OBI”
Framework
Description
A DIY event of a special kind travelled through five cities in Germany and Austria at the end of the year. Bloggers, content creators and influencers were guests at CREATE! The location – a specially furnished creative flat share. Here, the creators built their items in a trendy loft atmosphere. At dining tables instead of workbenches, in the living room and kitchen instead of a workshop.
The message: Build CREATE! by OBI at home, for your home.
It was a hit! The bloggers shared their DIY experience with their Instagram followers and put themselves in the limelight with their originals.