“Dachmobil”: Promotion with Mobile VR Attractions

Ravensburg University
© vg mediastudio
© vg mediastudio
© vg mediastudio
© vg mediastudio
© vg mediastudio
Published in the
Event Design Yearbook 2022/2023
Book cover

Description

More young people were to be attracted to the roof tiling trade on behalf of the State Guild Association. With this aim in mind, a team of students from the Exhibition, Congress and Event Management study course at DHBW Ravensburg developed a comprehensive concept from situation analysis, target group analysis, strategy, marketing objectives and a catalogue of measures to cost calculations.

The centrepiece of the campaign targeted towards upand-coming young roofers, which was developed further and realised by the agency vg mediastudio gmbh & co kg, is a media vehicle that can be used at various events for the multimedia communication of the roof tiling profession.

The “roof mobile” comprises three digital attractions: the first is a VR game, in which those interested are transported directly to a building site with the help of virtual reality glasses. Here they can experience what it is like to be up on a roof and playfully lend a hand to their virtual colleagues on various levels. Once their interest has been sparked, 360-degree videos provide information about the day-to-day work as a roof tiler. By means of a drone flight simulator as the third attraction, the roof tiling trade then presents itself as a modern employer that implements current technological trends. A variety of communication measures, from the website “ObenistdasneueVorn” (https://obenistdasneuevorn.de, which translates as “upwards is the new forwards”) to social media and information brochures, accompany the roof mobile.

Details

Agency
Ravensburg University
Client
State Guild Association of the Roofing Trade Baden-Württemberg
Year
2021
Country
Germany
Architecture / Design / Graphics / Media / Decoration / Construction
vg mediastudio

Categories

Industry
Building & Construction
Location
Open-Air, Public Space
Topic
Emotions, Family, Future, Gamification, Learning, Mobility, Playful, Technology
Type
Pop-Up, Promotion, Public Experience, Roadshow, Virtual Reality