Dachser – General Leadership Meeting 2021
The agency onliveline took on a special task for DACHSER in March 2021: the introduction of the new CEO and his team. It was about developing strategic storytelling that presented the new management team memorably and emotionally and at the same time provided the impetus for a more agile culture through an interactive digital event.
They decided on five settings that brought together family values, the operative business and the vision in their narrative. With dynamic camera movements, scenic transitions, media and special interaction and augmented reality formats, they set the scene for the protagonists in respective individual contexts. An interactive platform provided a central shared framework.
In the evening, the locations and the network were honoured – with an emotionally staged prize award, including an interactive floor projection and the applause of the digital guests transmitted into the space.
On the second day, the event focussed on the future and the new strategic paths. Personalities presented in detail, interactions, strategic settings and considerations of the future provided the impetus for a comprehensive communication process.