Dachser – General Leadership Meeting 2021

Onliveline
Published in the
Event Design Yearbook 2022/2023
Book cover

Description

The agency onliveline took on a special task for DACHSER in March 2021: the introduction of the new CEO and his team. It was about developing strategic storytelling that presented the new management team memorably and emotionally and at the same time provided the impetus for a more agile culture through an interactive digital event.

They decided on five settings that brought together family values, the operative business and the vision in their narrative. With dynamic camera movements, scenic transitions, media and special interaction and augmented reality formats, they set the scene for the protagonists in respective individual contexts. An interactive platform provided a central shared framework.

In the evening, the locations and the network were honoured – with an emotionally staged prize award, including an interactive floor projection and the applause of the digital guests transmitted into the space.

On the second day, the event focussed on the future and the new strategic paths. Personalities presented in detail, interactions, strategic settings and considerations of the future provided the impetus for a comprehensive communication process.

Details

Agency
Onliveline
Client
Dachser Group
Year
2021
Country
Germany
Location
bigBOX
Architecture / Design / Lighting
Jan-Christoph Hermann
Media
Van De Space Maria und Tobias Düsing
Interactive floor projection
Frieder Weiss
Music
Qosono, Matz Flores
Sound design
Matt Flores, Qosono
Others
Qosono, JC Hermann / Daniel Kaminski / Benjamin Schwenk (Technical & Creative planning team), PRG Production Resource Group (Technological realisation)

Categories

Industry
Transportation & Mobility
Location
Online
Topic
B2B, Digital, Future, Pandemic, Transformation
Type
Corporate Event, Employee Event, Stage Show, Virtual Experience