Daimler Digitallife Day 2018
The Digitallife Day by Daimler has two objectives. It is designed to appeal to employees with a day full of inspiration, information and innovation and at the same time to drive digital transformation within the corporation forwards. Every year, 1000 employees are selected randomly from all the applications to attend the event. In 2018, Daimler issued invitations to the Werkzentrum West Ludwigsburg with a programme comprising around 40 speakers, 30 internal market stands, 10 pitches, 5 startups and 3 partner companies. The event concept developed by Pulsmacher staged the town as the “Nerve Center of Digitisation”. A skyline wall provided the key visual. Market stands made of mesh crates and europallets were intended to evoke small housing blocks. The market square formed the main stage. A path to the side stages and the suburbs was realized as a park.
In terms of content, alongside presentations, the day offered ten innovation pitches moderated by Amiaz Habtu, including by Dr. Dieter Zetsche, Michel van der Bel (Microsoft), Edzard Overbeek (Here) and Clare Jones (What3Words). Ten teams had the opportunity to win funding for their idea in the traditional “Shark Tank” format. A participant app helped to maintain an overview and to compile an individual agenda. In 2018, the theme of “Art meets DigitalLife Day” was integrated into the event for the first time – with an artistic arrangement by the Stuttgart artist Robin Treier and an A(rt)-class that came together live at the event with the artist and guests. Another new feature was a sustainability approach. Almost all the resources and materials used were recyclable or biodegradable. The food court offered exclusively local and organically produced foods on palm leaves.