“Delivering Opinion”: Pizza boxes as advertising space for youth work
How do you make youth work visible locally? And at the same time make it clear that many prejudices against young people are unfounded? In a clever social project, students at the University of Applied Arts Vienna made use of a mostly unused surface: pizza boxes!
Together with Vienna's youth centres, the students turned the pizza box into a new advertising space for the mobile youth work Back on Stage 5. Under the title "Meinung Austeilen" ("Delivering Opinion"), they created a presence for the ideas, opinions and wishes of young Viennese people. In 13 workshops from August to December 2020, more than 50 designs with a message to the city were created.
In cooperation with neighbouring pizzerias, the pizza boxes were distributed to 6,000 households throughout Vienna from October 2021. In this way, people were informed about the low-threshold offer of the association - and young people knew from then on where they could contact if they needed support or were looking for a change of pace.
All designs and messages, portraits of the designers and a documentation of the process were brought together and presented in a public exhibition.