How does a creative consultancy such as Deloitte Digital stage and communicate its content and range of services in the digital and visual overkill of DMEXCO? To leave a lasting impression on (new) clients, potential employees and the press, a surprising and playful experience was created using the interactive multi-touch installation KREEK.
The aim was to make the Deloitte Digital world immersively tangible at the company’s exhibition stand. The surface of KREEK creates a moment of surprise for the user: instead of a cold screen, the textile, elastic projection surface yields to pressure, and not only ensures a high level of activation for trade fair visitors but also motivates them to delve deeper into the content. The warmth of the material fits perfectly with Deloitte Digital’s purpose “Elevating the Human Experience.”