Dior Backstage Virtual Beauty Show

Wildbytes
© Screenshot

Description

Wildbytes designed and produced Dior’s first online beauty festival, where a dozen brand ambassadors and Dior experts live streamed their tips and tutorials.

With a hybrid of remote & studio shooting they broadcasted live content for over two hours including a DJ Zoom Party. The site unlocked at an exact hour, when the contents started to come live in a cascade of masterclasses, challenges, games, exclusive contents, shopping and more.

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Details

Agency
Wildbytes
Client
Dior
Year
2020
Country
Spain

Categories

Industry
Fashion & Accessories
Location
Online
Topic
Influencer, Luxury
Type
Brand Experience, Promotion, Virtual Experience