Insglück open the doors and invite the German seller community straight into the heart of the brand. For two days the whole eBay campus becomes an interactive broadcast studio.
60+ eBayers turned into stars and played the roles of anchorman, talk show guests, show masters and roving reporters. The TV schedule was tailor-made with a unique mix of news, magazines, talk shows, documentaries and behind-the-scenes reports. And the sellers got their own channel. In interactive sessions they presented best practice cases. The eBay community engaged through a variety of interactive tools on a custom-made platform.
In addition the platform offered exclusive content on demand for 20 days and special touchpoints to gained in-depth insights. And in the evening? Late night instead of close-down! An entertaining program linked the sellers in a playful way and created closeness despite distance.
Results: 1,064 sellers tuned in • 94% daytime audience rating • 52% staying on during night time • 35,000 clicks for live and on-demand content in the media library • 20% of participants used the special 1:1 consultations • 1,000+ questions were asked and answered.