eBay Open 2020.digital

Insglück
© Patricia Kalisch
© Patricia Kalisch
© Patricia Kalisch
© Patricia Kalisch

Description

Insglück open the doors and invite the German seller community straight into the heart of the brand. For two days the whole eBay campus becomes an interactive broadcast studio.

60+ eBayers turned into stars and played the roles of anchorman, talk show guests, show masters and roving reporters. The TV schedule was tailor-made with a unique mix of news, magazines, talk shows, documentaries and behind-the-scenes reports. And the sellers got their own channel. In interactive sessions they presented best practice cases. The eBay community engaged through a variety of interactive tools on a custom-made platform.

In addition the platform offered exclusive content on demand for 20 days and special touchpoints to gained in-depth insights. And in the evening? Late night instead of close-down! An entertaining program linked the sellers in a playful way and created closeness despite distance.

Results: 1,064 sellers tuned in • 94% daytime audience rating • 52% staying on during night time • 35,000 clicks for live and on-demand content in the media library • 20% of participants used the special 1:1 consultations • 1,000+ questions were asked and answered.

Details

Agency
Insglück
Client
Ebay
Year
2020
Country
Germany

Categories

Industry
Online Services
Location
Online
Participants
+1.000
Topic
Digital, Encounter, Influencer, Learning
Type
Brand Experience, Conference, Virtual Experience