Over 800 sellers met at the eBay Open in 2019 in Berlin to mingle with the community and eBay experts. It was not possible in 2020 due to the pandemic. This led to a digital alternative in cooperation with insglück: the eBay Open 2020.digital. The aim was to realise an event that conveys information, inspires trust, strengthens the sales community and consolidates their loyalty to the brand. It was in this spirit that eBay opened its doors, giving the German seller community a direct insight. During the two-day event, the eBay campus in Dreilinden was transformed into a broadcasting centre.
The sellers received 20 hours of eBay know-how as well as exclusive content on demand for 20 days. Almost 60 eBayers were involved in the production and organisation behind the scenes. Managers and team members took on different roles in front of the camera. This resulted in an informative and tailored programme: news broadcasts, talk shows, documentaries and reports behind the scenes. Prominent experts shared their eBay know-how in presentations and discussion rounds.
The participants were provided with their own channel for offering best practices and interactive sessions. They were able to converse with guests, take part in discussions and state their opinions in surveys. It was rounded off by an entertaining late-night show with a quiz, band, conferral of the Seller Awards and many opportunities to discuss with others.