Ebay Open 2022: Community & Seller Event

Insglück
© Patricia Kalisch
© Patricia Kalisch
© Patricia Kalisch
© Patricia Kalisch
Published in the
Experience & Event Design 2023/2024
Book cover

Description

In 2022, insglück realised eBay’s most significant seller event already for the fourth time: the eBay Open. After two virtual formats due to the pandemic, it returned to Motorwerk Berlin as a live event. Personal interaction and open, relaxed networking were important for the concept accordingly.

Under the motto “eBay. That’s you. It’s your network”, over 700 members of the community came together live at the unconventional industrial location to talk to the eBay teams and e-commerce experts, as well as many other retailers. An inspiring networking environment was offered, with interesting presentations and panel discussions, interactive workshops and many opportunities to forge contacts.

The active incorporation of guests was among the most important communicative principles of all the formats: from a tool-based digital integration to Q & A slots to visual harmonisation with haptic tools. Keynotes were deliberately carried out as brief spontaneous presentations followed by a moderated discussion. Whether it was in small discussion rounds or on the main stage, the public was always incorporated into what was going on. Casual activities such as a VR  experience, music acts, a photo box or XXL table football ensured an informal atmosphere – as well as a joint work of graffiti art that the guests could all actively contribute to with stencils.

The industrial hall of around 2000 square metres housed the main stage, various session and networking areas, as well as many stands of well-known exhibitors and cooperation partners from the eBay cosmos. Big eBay inflatables and an installation in the corporate design made the brand feeling and the network palpable within the space. The highlight in terms of content was the giving of the eBay awards on the evening of the first event day. The winners were celebrated at the concluding after-show party with a live band – and the valuable opportunity to finally meet live again.

Details

Agency
Insglück
Client
Ebay
Year
2022
City
Berlin
Country
Germany
Dramaturgy
Insglück Frederik Nimmesgern / Tobias Bergmann, Micha Remy
Direction / Coordination
insglück Amelie Haupt / Heike Rose (Overall direction), Harry Seedorf
Graphics
insglück Björn Rubnikowicz
Media
insglück Alexander Rose / David Tschechne
Music
Walkabees & JazzApart, DJ Patbarnetti
Artists / Show acts
Nadine Kreutzer
Catering
Berlin Cuisine
Construction
Neumann&Müller, KLARTEXT, Partyrent, Sternbild 03
Others
Doo (Participator management), FastLane (On-site accreditation), FAKTOR 3 (Award ceremony), Pioneer communications (Content eBay internal), Lehmann Crew (Tents), Agentur Yuguna (Hostesses), Katharina Stüber (Off-screen voice)

Categories

Industry
Online Services
Location
Rented Location
Topic
B2B, Encounter, Influencer, Learning, Networking
Type
Brand Experience, Conference, Festival