“Eroica Germania 2020”: Nostalgic Bicycle Event

Die Wellenmaschine
© Paolo Penni Martelli
© Paolo Penni Martelli
Published in the
Eventdesign Yearbook 2021/22
Book cover


The bicycle and racing bicycle have experienced a significant boom in recent years. On the one hand as a sports and mobility item, but also increasingly as a style and fashion object with an associated attitude of deceleration. The agency die wellenmaschine, together with the Baron Knyphausen vineyard, brought a befitting cycle event and festival from Italy to Germany. Eroica Germania is an offshoot of the famous L’Eroica in Italy. It is a tour on classical racing bicycles that is extremely challenging for amateur cyclists – not competitive, primarily in the historical racing outfit of the 1970s and 80s and offering a shared experience of nature, culture and cuisine.

Under the motto “La bellezza della fatica e il gusto dell’impressa” (The magic of exhaustion and a taste for adventure), Eroica Germania first took place in 2018 and 2019 with 500 participants from 19 countries. The event location was the Rheingau region, as the German equivalent of Tuscany, characterised by medieval monasteries, winegrowing, forests and the Rhine. The accompanying festival on the vineyard comprises a parts market, concerts, a special programme of the International Cycling Film Festival, as well as gastronomy. Associated posters, road maps and a merchandise collection of shirts, caps and bottles are also part of it.

In 2020, in cooperation with the partners and the local health authority of the Rheingau-Taunus region, an Eroica Germania compliant with coronavirus measures took place. With contact restrictions, the possibility to follow up on contacts and the enforcement of hygiene regulations at all stages of the event procedure, 500 riders were able to celebrate their shared passion for the sport despite the pandemic.


Die Wellenmaschine
Architecture / Design
Vineyard Baron Knyphausen
Michael Welker
Artists / Show acts
International Cycling Film Festival


Entertainment & Art, Sports
Analogue, Competition, Extraordinary Experience, History, Nature, Pandemic, Senses, Sports, Travel
Public Experience