Etihad 15 Year Anniversary

AboutKokomo, Flora & Faunavisions, IMG Focus
© IMG Focus, Flora&Faunavisions
© IMG Focus, Flora&Faunavisions
© IMG Focus, Flora&Faunavisions

Description

In 2018, Etihad Airways celebrated its 15th birthday. This was to be marked not only with an exclusive and impressive VIP event, but also with a new accessories collection. For this purpose, Etihad got together with Diane von Fürstenberg and designed a limited collection. Accordingly, apart from the anniversary, the newly developed fabric patterns were also a content and design focus of the event.

The choice of event location was the Louvre Abu Dhabi with its spectacular architecture, opened as recently as 2017. The agencies Focus, AboutKokomo and Flora&Faunavisions made use of Jean Nouvel‘s cubic architecture and animated it with giant projections guided by seamless transitions. The content core of the projections was the exclusive patterns of the limited collection, which not only contributed to the extraordinary spatial effect but in this manner were present throughout the evening.

Details

Agencies
AboutKokomo
Flora & Faunavisions
IMG Focus
Client
Etihad Airways
Year
2018
City
Abu Dhabi
Country
United Arab Emirates

Categories

Industry
Transportation & Mobility
Location
Museum/Gallery
Topic
Art, Design, Eventdesign Yearbook 2019/20, Immersive, Mapping, Scenography, VIP
Type
Brand Experience, Culture & Art, Jubilee, Multimedia Installation