Exhibition Project “Auto:Proto:Typ”

For the exhibition project “auto:proto:typ”, the study courses Transportation Design and Visual Communication (Communication in Space) at Pforzheim University worked together for the first time. They developed a theatrical and unconventional presentation of the concept vehicle Concept GT by Opel at the Gasometer Pforzheim. In reference to the Lars von Trier film Dogville, the team of students sketched five rooms using tape. They were designed to represent the chronological work process in studies and industry, from the first room “ideation /drawing” to “tape drawing”, “CAD modelling”, “clay modelling” and finally the fifth room with the development of scale models. The central connecting element of all the rooms was the highlight stage, where the concealed concept car stood.

A chronological dramaturgy led through the vernissage with 150 guests. While the guests moved freely through the room, the light went out, a specially developed sound resounded and a voice from the off started recounting the idea generation. At that moment, the first room “ideation / drawing” was illuminated with spotlights. Two students entered the scene, sat down at the desk and started drawing. The other rooms and themes were also explained in this theatrical style. Live taping inserts formed transitions. The scenes were accompanied cinematically by a GoPro and transmitted directly to a projection surface mounted in the middle. For the finale of the 20-minute performance, the hitherto concealed concept car was uncovered by the actors in the individual scenes.