“Fastline”: Promotion in a Metro Station in Milan

M&C Saatchi

Description

With a fast Internet connection, you can be in another country within seconds. So much for the theoretical promises of many telecommunications service providers. For the Italian company Fastweb, the agency M&C Saatchi Milano made this promise come true in 2013.

Within one night, a metro station in Milan was transformed - into the Japanese station Tokyo Shibuya. Display signs, billboards and Japanese actors created the authentic impression of being in Japan. So within just a few seconds and one metro stop, you were actually in another country. Visitors could even check in from Tokyo Shibyua - and cause confusion in their own Facebook account. Great!

(Editiorial text and project. Please contact us for change requests.)

Details

Agency
M&C Saatchi
Client
Fastweb
Year
2013
City
Milano
Country
Italy

Categories

Industry
Telecommunication
Location
Public Space
Topic
Clever, Extraordinary Experience, Fun, Public Transportation, Social Media, Travel
Type
Brand Experience, Promotion, Public Experience