Forum Heilbronn BUGA 2019

Schmutz & Partner
© Rudolf Schmutz jun.
© Rudolf Schmutz jun.
© Rudolf Schmutz jun.
Published in the
Event Design Yearbook 2020/2021
Book cover

Description

For the Federal Horticultural Show 2019 in Heilbronn, a central meeting point was to be created in the Forum Heilbronn. It was to be unique, atmospheric and informative at the same time. Together with a team of architects and designers, Schmutz & Partner developed an unexpected spatial experience. 10 swings, 2 times 10 monitors and and 12 themes visualized Heilbronn's attractiveness in a playful and unconventional way. The contents in the form of facts, interviews and atmospheres were presented from presented from one or more perspectives.

The ten swings in connection with the overlying and swinging screens opened up a new spatial dynamics and reflected the central idea that "Heilbronn is on the move". The open space made it possible to perception of the content from any location - standing standing or sitting on the grandstand, strolling through the room or actively on one of the swings. The high seat inspired to look at the scenario from yet another point of view. The floor was covered with atmospheric and patterns and conveyed a feeling of freedom and lightness. freedom and lightness. The reflective roof surface projected what was happening inside out and aroused the guests' curiosity. the curiosity of the guests. An inviting and lively and lively place, which also provided the ideal backdrop for group photos and selfies.

Details

Agency
Schmutz & Partner
Client
Heilbronn Marketing
Year
2019
City
Heilbronn
Country
Germany
Direction / Coordination / Lighting
Joos Keller Partnerschaft von Architekten, Schmutz & Partner
Architecture / Design
Joos Keller Partnerschaft von Architekten
Graphics / Films / Music
Studio Tillack Knöll, Studio Huynh
Media
Eet
Construction
Nüssli (Pavillion), Dolch & Reiner (Media swing)
Others
Biegert Landschaftsarchitektur (Outdoor facilities)

Categories

Industry
Entertainment & Art, Household & Gardening, Politics & Society
Location
Pavilion, Pop-Up
Topic
Analogue, Architecture, Kinetics, Oversized, Playful, Scenography
Type
Interactive Installation, Pop-Up, Spatial Installation