Future Customer Journey Convention 2022

Bruce B.
© Bruce B. Corporate Communication
© Bruce B. Corporate Communication
© Bruce B. Corporate Communication
© Bruce B. Corporate Communication
Published in the
Experience & Event Design 2023/2024
Book cover

Description

In December 2022, the 3rd edition of the Future Customer Journey Convention 2022 (FCJC) was held by MercedesBenz. The FCJC is an internal, purely digital and two-day event by the corporation, designed to provide employees with current insights into the core strategy and the management of the company.

Bruce B. handled the concept and the design of the event, choosing a special virtual location: the corporation’s own Campus V in Stuttgart-Vaihingen, which is familiar to most Mercedes-Benz employees. The building complex was digitally recreated and photo-realistically staged. The participants were able to move freely around the spaces and the campus, exploring the various themes of the Future Customer Journey Convention. 

As a contrast, the agency supplemented the  virtual photorealistic spaces with surreal digital environments. Digital stages were positioned there for keynote speakers and further touchpoints were created.

Details

Agency
Bruce B.
Client
Mercedes-Benz
Year
2022
Country
Germany
Direction / Coordination / Architecture / Design
Bruce B. Corporate Communication

Categories

Location
Online
Topic
Architecture, Digital, Learning, Scenography, Transformation, Virtual Space
Type
Convention, Employee Event, Virtual Experience