Gemeinsamer Jahresauftakt 2025

The Württembergische Versicherung kicked off the year 2025 at its historical foundation site in Stuttgart – almost 200 years on. Under the motto “Shaping the future – transformation as an opportunity”, colleagues from all around Germany came together to get to know the key topics and challenges for 2025. It was intended to be not only a motivating start to the new year but also a platform for communication, appreciation, inspiration, and avid knowledge sharing.

The event by METZLER VATER was based on an interactive format that combined fixed programme elements with some that could be created individually and that encouraged transregional communication. The central anchor was the main stage, where the opening, an inspiring keynote and a panel discussion were held, ending with an evening event. In addition, there were themed areas that offered a variety of experiences: a dome, masterclasses on a range of topics, as well as an Experience Walk.

The visual concept of the event was inspired by the motif of the brand claim “Solid as a rock”. Polygonal forms in the design of the main stage, room dividers and other elements reflected this theme, while the lighting atmosphere in the corporate colours of Württembergische Versicherung harmonised dramaturgically with the respective programme items. Well thought out planning enabled an intuitive and smooth guest flow of approximately 2000 participants around the various stations.