Genesis Brand Night with 3281 Drones

In China, air shows with thousands of drones are becoming a popular and impressive means of attracting attention. The brands not only outdo each other with impressive formations and images, but above all with ever new records in the number of flying objects used.

At the end of March 2021, the luxury car brand Genesis lit up the night sky in Shanghai. It celebrated the launch of a car in China with a show consisting of 3281 flying objects. The formations featured images and symbols from science, creation myths as well as design elements of the car models. With this, the Hyundai Motor Group brand secured an entry in the Guinness Book of Records.

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