“Grow the Network Tour” 2018

With the initiative leadership 2020, Daimler ag would like to address the new developments and challenges within their management and corporate culture. Part of this initiative is the event series “Grow the Network Tour” (gTnT). This event is designed to initiate a culture change by providing HR employees with relevant suggestions, as well as being connected with a change network comprising global influ-encers and ambassadors. With this aim in mind, the agency [m:ud] developed a two-day event that was to create ample time and space for exchanges and shared active learning.

The workshops were held on two levels around the joint plenum. Due to the completely open design of the areas and the plenum as a connecting element between the two floors, the guests experienced the "community feeling" at every point in the room. All areas were visible, and Silent Conference technology enabled guests to integrate themselves acoustically into other workshops at any time during their free time. Foodtrucks and "Brown Bag Lunch" bags allowed a catering concept that was independent in terms of time and space, which also showed the effect of networking at the joint evening event.