Promotion and Guerrilla Campaign: “Ultrasonic Maffia Call”

German Wahnsinn, Kolle Rebbe

Description

Kolle Rebbe and German Wahnsinn used a technically sophisticated promotion and guerrilla campaign for Joyn and the second season of the series "Mocro Maffia".

With the "Ultrasonic Maffia Call", they involved surprised passers-by in dubious machinations. Without knowing people's phone numbers, they were called at a bus stop by a gangster demanding money. Using ultrasonic waves, the mobile phones could be remote-controlled and the video calls initiated.

An entertaining and technically innovative promotion action that was also possible despite Corona.

(Editiorial text and project. Please contact us for change requests.)

Details

Agencies
German Wahnsinn
Kolle Rebbe
Client
Joyn
Year
2020
Country
Germany

Categories

Industry
Movies & Music
Location
Public Space
Topic
Fun, Innovation, Smartphone, Technology
Type
Guerilla Marketing, Promotion