Illumination of the Elbphilharmonie – Telekom Launch “X MAL MEHR”

Agency/Artist: Urbanscreen
© Screenshot

Description

For the launch of the new Telekom campaign “X MAL MEHR” Urbanscreen illuminated the facade of the Elbphilharmonie in Hamburg.

While James Blunt gave a concert inside the building in front of 360-degree cameras, the facade fascinated with an elaborate projection featuring typical symbols of Hamburg in the brand’s CI.

(Editiorial text and project. Please contact us for change requests.)

Details

Agency
Urbanscreen
Client
Telekom
Year
2020
City
Hamburg
Country
Germany
Partners
DO IT!, Pixway, PRG

Categories

Industry
Telecommunication
Location
Open-Air, Public Space
Topic
Architecture, Mapping, Opening, Oversized
Type
Brand Activation, Brand Experience, Projection, Public Experience, Public Relations Event