“Guinness Storehouse – In Harmony with Nature”: Sensory magic meets nature

With “In Harmony with Nature,” the Guinness Storehouse in Dublin is setting new standards in immersive brand experiences: Multisensory installations centered around water, barley, hops, and yeast unfold across 800 m². Real barley, a 14-meter-long water wall, hand-modeled clay soil, sunlight, steam, scents, textures, and sounds make the ingredients physically tangible. The result: a sensually charged nature trail embedded in the industrial backdrop of the historic storehouse—designed for up to 1,000 visitors per hour.

The project shows how storytelling, technology, and craftsmanship merge into a harmonious experience—entirely in the spirit of the art of brewing.