Selfie spots are usually used for pure self-presentation. You put yourself in the limelight in practiced poses, with duck faces, fancy filters or draped objects. Of course, anonymity is completely undesirable! Studio WeWantMore designed a selfie spot that counteracts this urge to self-portrayal and focuses solely on the aesthetics of the image.
They developed six analog filters or lenses that distort the people behind them in different but artistic ways. The installation deliberately amplifies the effect of filters to the point of anonymity. It should only be about the aesthetics of the picture, not about the person being photographed.
WeWantMore wanted to consciously challenge the prevailing Instagram culture and make people think. The aim was to convey the joy of anonymity - and to give visitors back the time they would otherwise spend on styling, posing or editing.
“Anonymous Six” forms a special contrast as part of the SmileSafari, in which it was exhibited. This first “Instagram Museum” can be visited in Brussels.
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