Invisible Worlds: Immersive Installation Conveys the Beauty of Data

“Invisible Worlds” is an immersive, interactive 360-degree experience in the new extension building of the American Museum of Natural History (AMNH), the Richard Gilder Center. The exhibition by Tamschick Media+Space invites visitors to embark on a journey into the wonderful world of science.

The agency used new technologies to artistically interpret and animate scientific data sets. The result is an experience that makes the invisible visible in an immersive manner and reveals to visitors new insights into thematic worlds not generally known as spectacular.

The architecture of the walk-in museal diorama, together with its technology and artistic presentation, create an experience space that allows visitors to freely move around and interact with the contents. A spatial sound design, precise lighting and visual 360-degree projections on floors and on walls expanding upwards alter perceptions and allow immersion into the space. Interactive technologies, highly precise projection mappings with over 100 million pixels, a unique sound system with 56 loudspeakers that can be set individually, as well as 6 subwoofers, make for an experience at the highest technical level.

The twelve-minute show showcases the wondrous networks of life – from the ocean to the rainforest, from satellites to the billions of connections in the human brain. All visual and acoustic elements are well-founded scientifically and scientists contributed to the design, from the data visualisation to precise models and animations.