Jaguar F-PACE “Dare to Challenge” 2018

Uniplan
© Uniplan
© Uniplan

Description

Within the framework of the Chinese “Dare to Challenge” series by Jaguar F-PACE, a spectacular and sensational event was to be realized. The aim was to demonstrate the performance of the F-PACE SUV. In the interests of this, Uniplan realized, in just 45 days from nomination to event day, a dangerous stunt never performed before with car models.

For this event, a steel cage structure 26 feet high and 150 tons heavy was constructed. The walls of the almost vertical pipe had an angle of 75 degrees. Two SUVs, a Jaguar F-PACE and E-PACE, were to drive up the enormously steep walls of the pipe with their own power. The two cars had to chase each other in the steel cage with a gap of just 1.9 seconds. Both drivers were subjected to forces up to three times that of gravity. An important aspect was that the cars‘ performance was not artificially enhanced for this stunt. For dramatic effect, two Tesla spools the size of telephone masts were positioned on each side of the cave. During the stunt, thundering lightning was spraying. The event was transmitted live on various Chinese websites and is said to have reached 15.6 million viewers.

Details

Agency
Uniplan
Client
Jaguar
Year
2018
City
Beijing
Country
China

Categories

Industry
Automotive Industry
Location
Open-Air
Topic
Eventdesign Yearbook 2019/20, Oversized, Suspense
Type
Promotion, Public Relations Event