With the Janssen Open House, the researching pharmaceutical company Janssen-Cilag established a platform on which parties from all areas of the health sector could network and share thoughts about the future of the healthcare system. In 2020, the Janssen Open House took place already for the third time – but due to the pandemic it was purely virtual for the first time. The agency onliveline designed a dramaturgy that brought together information, discussion and entertainment and enabled an interactive and personal experience. Because of the pandemic, neither participants nor employees were allowed to access the Janssen campus. The image of the empty campus was taken up consciously and chosen as the setting for the digital event.
A moderator set off and explored the abandoned campus – all alone. He encountered various people who were shown on screens, captured interesting perspectives, interacted with the public and gathered ideas for improving the healthcare system. The digital public accompanied this throughout and was incorporated. The moderator asked them for feedback, encouraged reactions and integrated them actively in discussions. A variety of camera perspectives, lighting settings and film music were used to generate scenic moments and changing scenarios.