The building technology supplier JUNG presented itself in the year 2021 at the Fuorisalone in Milan. The aim of this presentation was to communicate the claim “JUNG loves architecture” by means of an emotional, distinctive and memorable installation. With this in mind, the creative team at raumkontor developed the exhibition “JUNG LOVES … Exhibition of Things”.
The dramaturgic concept first enticed the visitors out of the Milan sunshine and into the exhibition area with a deep heartbeat. A dark, magical space awaited them there with pulsating sound, moving text projections, colours and the central exhibition object.
This object consisted of a pulsating heart animated by lighting effects, composed of dozens of individual objects, such as things from our childhood and youth, contemporary design objects, curiosities, oddities and esoteric items, as well as current references to architecture and interior design. A surreal and dreamlike composition.
The installation “JUNG loves” intended to show the heartbeat and longstanding dedication influencing the changes and developments at the company JUNG. The harmonised sound and light impulses sought to make the visitors’ hearts beat in tune with them.